We always keep on top of technology trends, no matter where they come from. On September 9, 2025, Apple hosted its much-anticipated event and officially unveiled the iPhone 17 lineup.
The spotlight was on the new ultra-thin iPhone 17, which pushes the boundaries of smartphone design. Apple paired this sleek look with major upgrades in processing power, display quality, and device ecosystem integration, making the phone more seamless for professionals and everyday users.
But one of the biggest talking points was the significant price hike on the iPhone 17 Pro models. Apple continues to position its Pro devices as premium tools for professionals and creators, while keeping the base models accessible.
Another major highlight? Apple doubled down on AI-powered features, showing that artificial intelligence is no longer optional; it’s becoming central to how iPhone users interact with apps, cameras, and productivity tools.
Apple Event — September 9
Key Questions Answered:
- What’s new about the iPhone 17? → An ultra-thin design, stronger performance, better display, and AI-powered features.
- How much will it cost? → Expect higher prices for the Pro models, reflecting Apple’s premium strategy.
- Why does it matter? → This signals Apple’s push toward AI-first experiences and premium smartphone positioning.
Want the full breakdown? Read the full coverage on CBC News.
